According to this information, Virtual Reality (VR) and augmented reality (AR) technologies could hit a market value of 150 billion dollars by 2020. Those technologies will be availbale not only in smartphones, but in every aspect of our lives: smart glasses, car windows, and even contact lenses. Worth following!
“Virtual reality and augmented reality are exciting – Google Glass coming and going,Facebook’s $2 billion for Oculus, Google’s $542 million into Magic Leap, not to mention Microsoft’s HoloLens. There are amazing early-stage platforms and apps, but VR/AR in 2015 feels a bit like the smartphone market before the iPhone. We’re waiting for someone to say “One more thing…” in a way that has everyone thinking “so that’s where the market’s going!”
A pure quantitative analysis of the VR/AR market today is challenging, because there’s not much of a track record to analyze yet. We’ll discuss methodology below, but this analysis is based on how VR/AR could grow new markets and cannibalize existing ones after the market really gets going next year.”